Ready
A Content Strategy for the Podcast Show On the Media
Enhancing OTM’s Discoverability and Entry Points
Overview
OTM’s absence of a cross-platform strategy limits its discoverability among new and younger audiences. Its long-form content also lacks clear entry points to help them get started.
Duration
12 weeks
Team
Lanting Ko
Client
On the Media
Tools
Figma
Role
My Role
Lan-Ting
Content Strategist
In this project, I served as content strategist, responsible for analyzing how “On the Media” appears across platforms and designing strategies to improve discoverability and audience entry points.
Background
What is On the Media?
NPR provides a national broadcast network for public radio shows across the U.S. WNYC is one of its member stations and produces a range of original programs through WNYC Studios. On the Media is one of these programs. The show provides weekly investigation into how the media shapes our worldview.